BRAND, COMMUNICATIONS & GROWTH ADVISORY
At Heather Road, we help companies discover what makes them matter, and turn it into market advantage. We bring together consumer insight, cultural relevance, brand and product positioning, communications and executive visibility to transform great ideas, products and companies into brands people understand, seek out, talk about and believe in.
15+
years building consumer belief and business value
How We Help
Define, differentiate, and create an unmistakable brand.
Turn a great invention into a market need.
CEOs, founders, and senior executives whose visibility, credibility, and point of view can be an asset to the company.
Companies or executives with a clear story that now need the right market to recognize it.
Founders and C-level executives who want an experienced executive at the table for consequential decisions.
Companies that need senior brand, communications, and marketing leadership without a full-time executive hire.
Results
$2B+
Earned media value
65%
Category growth
20%
Membership growth
+11%
Systemwide revenue growth
+33%
Email open rates
+17%
Email subscribers
1M
Instagram followers
WELLNESS · BEAUTY · ATHLETIC PERFORMANCE
Repositioned the athletic tech brand, expanding into wellness and beauty to grow categories 55-65%. Launched 35 products through integrated positioning, PR, retail partnerships, affiliate, organic & paid social, influencer, lifecycle, and ecommerce to achieve full sell through.
Fitness · Franchise
Drove revenue and improved customer retention through brand modernization, franchise education, paid media, social strategy, point-of-sale messaging, and an early influencer program in addition to creating new business that contributed 25% growth.
Point of View
01 BRAND
Positioning isn't what a company says about itself. It's the clear, differentiated idea people come to understand, remember and value. The strongest brands know what makes them matter—and build everything from that truth.
02 COMMUNICATIONS
Visibility only creates value when people understand why you matter. Communications turns positioning into reputation by building a consistent narrative people hear, trust, talk about and carry forward.
03 MARKETING
The advantage comes from connecting product, positioning, communications, PR, content, advertising, social, influencer, partnerships and media around one compelling idea the consumer understands, seeks out and trusts.
About
Allison Walker is the founder of Heather Road and a brand, communications and marketing executive who helps companies uncover what makes them matter, and turn it into relevance, demand and growth.
Over 15+ years, Allison has helped build, reposition and grow brands including Therabody, Jazzercise, CVS\pharmacy, Lexus and Too Faced. Her work sits at the intersection of consumer insight, cultural relevance and business strategy, connecting the dots between what a company is building, what people actually care about and how the brand shows up in the world.
Part strategist, part storyteller and part operator, Allison has led everything from brand positioning and product launches to PR, communications, content, partnerships and integrated marketing. She works alongside founders, CEOs and CMOs to bring clarity to complex businesses, create belief around great ideas and build brands people understand, seek out and value.
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